ENGGER

BUILD PRODUCTS BETTER AND FASTER

Product Development
The customer decides if a product is desirable. Todays competitive business environment asks for products with an excellent customer and market fit. Offering average products or missing a significant market trend means facing a potential “NOKIA” moment.

Our integrated product development approach is based on combining practic oriented processes, methods and techniques to develop products with an optimal market and customer fit.
Design Thinking
A practical, creative strategy to resolve issues or develop products based on a iterative approach by engaging with the customer.
EMPATHIZE
  • Discover the users needs and pains
  • Look at your business from a customer perspective
  • Initiate interviews with your customers
  • Apply shadowing
  • Go to an insight point of view
DEFINE
  • Fill your brain with creative stimuli
  • Frame the fundamental challenge bothering your customer
  • Develop personas
  • Evaluate role objectives
  • Define decisions
  • Capture challenges and pain points
IDEATE
  • Go beyond the obvious
  • Create a wide range of variety of ideas
  • Make it visible
  • Share your ideas - all ideas are worthy
  • Diverge and converge
  • Develop "Yes and..." thinking
  • Prioritize
PROTOTYPE
  • Do mockups
  • Create storyboards
  • Keep it simple
  • Fail fast
  • Iterate quickly
  • Build to learn
  • Learn from end users
TEST
  • Return to your user for feedback
  • Understand impediments
  • What works?
  • Work with roleplays
  • Iterate quickly
  • Refine and improve quickly
Value Proposition Design
A systematic, practice-oriented process to create customer focused products and a corresponding business model
ENVIRONMENT MAP
  • Evaluate key trends
  • Identify industry forces
  • Discover macro economic forces
  • Describe market forces
  • Analyze impact on your business
CUSTOMER PROFILE
  • Select customer segment
  • Identify customer jobs
  • Evaluate customer pains
  • Identify customer gains
  • Rank customer jobs, pains and gains
VALUE MAP
  • Evaluate pain relievers
  • Design gain creators
  • Create product and services
  • Rank by order of importance
  • Check problem solution, market and business fit
BUSINESS MODEL CANVAS
  • Evaluate customer relationships
  • Select sales channels
  • Define key activities
  • Identify key ressources
  • Evaluate key partners
Minimum Viable and Minimum Marketable Product
MVP: Go through a learning curve by creating product prototypes and adapt them based on customer feedback.

MMP: Focus on basic customer needs and deliver a product based on the less is more philosophy.
MVP
  • MVP as an iterative "learning vehicle"
  • Gather relevant data from users and customers
  • Learn from the results
  • Apply results to version / product accordingly
  • Apply a "validate and learn" approach
  • Go to an insight point of view
MMP
  • Smallest possible feature, that addresses the basic users needs and can be marketed and sold succesfully
  • Create desired user experience
  • Reduces time to market
  • Avoid overengineered products
  • Develop for the few not the many
  • Launch product as soon as possible